2pica people - web professionals
Charlotte Clarke has over 15 years' experience in publishing as both an editor and a writer. She specialises in business-to-business and public sector work. She was Editorial Director for a travel publisher for four years and most recently worked as a web consultant for various government departments (including DTI, HMRC, HSE, Environment Agency).
Editorial, writing, stakeholder management, search engine optimisation and information architecture design and analysis are just a few of the skills she can offer.
2pica.com is run by director Helen Cleary. After a solid training as a non-fiction books editor at Hodder & Stoughton, Helen spent five years working at the BBC on popular web projects including BBC History and Lifestyle, WW2 People's War (user-generated) and educational content for BBC Jam. She now edits BBC Bitesize and BBC Skillswise content.
Since 2005 Helen (via 2pica.com) has also worked with government providers to transform .gov communications and improve access to information on a range of subjects, from international trade to farming.
Cath Hall has worked in editing, writing, video production and web development since 1995. For three years she managed communications for a major international peacebuilding organisation that works in countries affected by violent conflict.
She has been freelance since 2001, first as a web designer and developer and more recently as an editor and writer for a wide range of organisations (including the United Nations and Fairtrade Labelling Organizations International), NGOs (including Refugee Council and PACE) and the BBC.
Clare Williams has worked in publishing for 16 years as an editor and writer across a diverse range of media.
As a writer clients include BBC online and Guardian Unlimited. As an editor clients include Victoria and Albert Publications, Cambridge University Press, Community Service Volunteers, Television Trust for the Environment and the BBC. She has been freelance since 2002.
When the BBC developed 'Who do you think you are?' series they also needed something impressive to inspire their online audience.
Three months in the making, the online research tool was a huge success - within one week of launch it received a million visitors.